300 Seconds with YouTube Culture & Trends Expert - Roya Zeitoune

What’s shaping video culture today? Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, joins host Lea Jordan for the ITB Travel Hero Podcast for a deep dive into global video trends, decoding culture, and the future of travel marketing. With over 600 hours of content uploaded to YouTube every minute, how does her team uncover what’s truly shaping culture across different regions? And what surprising trend is transforming how travelers engage with video? Listen now & don’t miss Roya’s keynote 'Cultural Trends impacting Video Formats and Marketing in Global Travel’ at ITB Berlin Convention on March 5th at the ITB Marketing & Distribution Track in Hall 7.1 - See you there!