#300: The ultimate guide to setting intentions with Heidi Jones

January arrives with fresh calendars, new kit and big intentions. But too often, the motivation fades by February.In this episode of the InnerFight Endurance Podcast, Rob Jones is joined by goal-setting coach and life strategist Heidi Jones to unpack why resolutions fail – and what actually works instead.This is not about setting bigger goals. It’s about setting truer ones.Together, we explore:Why motivation isn’t the problemThe difference between surface-level goals and values-driven intentionsHow endurance athletes can align training, work, family and lifeWhy reflection is the most underrated performance toolHow to choose goals that fit your real life – not Instagram’sWhether you’re planning races, navigating a demanding career, or simply trying to feel better in your body and mind this year, this conversation will help you set goals that create momentum, not pressure.Because you didn’t wake up as a new person on January 1st – and that’s exactly where the power lies.