$300K ARR Without One New Customer: The Churn Math

This Week 22 Wednesday episode of ARR Autopsy examines how an $800K ARR B2B SaaS company reduced monthly churn by two points across 90 days, generating more ARR growth than its entire paid acquisition budget for the year. Topics covered in this episode: - How dunning automation pushed payment recovery from 28% to 71%, the lowest-risk first move in any churn reduction sequence - Why 60-70% of churn concentrated in the first 90 days was invisible in monthly numbers but catastrophic in cohort data - How an onboarding overhaul and annual billing conversion campaign combined to push NRR from 94% to 103% by month four - Why a login-frequency health score collapsed in six weeks and what an eight-week composite signal rebuild actually delivered The guest's highest-regret lesson: hire a customer success hire before the next account executive, because early-stage churn in B2B SaaS is invisible until it compounds into a crisis. Guest: Elena Reyes, ARR Autopsy co-host.