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Jan 8, 2009

301 A Taste for Blood

from Age of Persuasion – CBC Podcasts Hosted by Terry O'Reilly CBC

There’s a lot more to Direct Marketing than “ShamWow”, and Ginsu knives, and Veg-O-Matics. On the season premiere of The Age of Persuasion, Terry O’Reilly looks at the changing craft of Direct Marketing- and explains why ad giant David Ogilvy called it his “first love and secret weapon”. Terry will track the history of Direct […]

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301 A Taste for Blood

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