301. How Your Online Presence Can Create Business Value for Your Nonprofit through SEO - Rafi Norberg

OverviewMeet Rafi. He's a true expert in the field of search engine optimization (SEO), and how it can be used to power social-driven solutions. Join us as we break down what SEO is, why you need to be paying attention and how it can help value-aligned rabid fans better find your mission. This is a beginner's guide to SEO, and one you and your nonprofit won't want to miss! 💡LearnHow SEO is different from the other ways people show up in marketingThe 3 pillars you need to have right to flex SEO for your missionHow to convert traffic into leadsHow to flex SEO to ensure your content shows up in many placesToday’s GuestRafi Norberg, President, Nexus Marketing AgencyEpisode HighlightsRafi’s story and journey to where he is today (3:00)Overview of SEO + the opportunity if you leverage it well (8:30)Myths around SEO (10:00)How SEO is different from the other ways people show up in marketing (12:00)3 SEO pillars people need to think about (15:00)Keywords (23:00)Leveraging SEO to help with syndication (26:00)Where SEO is going (30:00)Converting traffic into leads (33:00)A powerful moment of philanthropy in Rafi’s life (37:00)Rafi’s One Good Thing: Indecision is the only wrong decision. (40:00)For more information and episode details visit: www.weareforgood.com/episode/301The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor FeathrNonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever they are online. And they just happen to be some really incredible people too. Use Feathr to grow your end of year fundraisers.  Learn more about their solutions for nonprofits at feathr.co. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter