#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months

Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Braindrive and its Cognitive Benefits2. Momentous Company Evolution3. Financial Milestones and Revenue Streams4. PR Lotion Development5. Product Strategy and Trust Building6. Company Goals and Market Positioning7. Product Effectiveness and Industry Standards8. Marketing and Sales Challenges9. Momentous Brand Direction and Acquisition10. Expanding Audience and Advocacy11. Commitment to Mission and Communication12. Inventory Management ChallengesTimestamps00:00 Transition from biotech to entrepreneurship, NFL.09:42 Strong product with impressive clinical trial results.13:42 Acquired brand, challenges, niche market, sustainable model.22:22 Merger of two different nutrition brands challenging.25:04 Aligned vision led to merger, new company.32:07 Marketing team transformed, aiming to change health.36:52 PR lotion minimizes need to urinate in air force.44:23 Grow the pie responsibly, despite challenges.46:18 Testing label accuracy for nutritional supplements matters.51:11 He's a tastemaker, optimizing performance for all.57:59 Prioritizing trust over commoditization leads to success.01:02:59 Innovate to serve the customer, democratize high performance.01:08:33 Simplify product usage for better impact and retention.01:15:03 Nootropic blend designed for focus and clarity.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here  and our brand directory hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jeff Byers - Co-Founder and CEO at MomentousRamon Berrios - Co-Founder of Trend.ioBlaine Bolus - Co-Founder of Castmagic