301: Making Finance Cool With Fuel

Summary: On this episode of the Startup Junkies podcast, hosts Jeff Amerine and Caleb Talley talked with Alyona Mysko, the CEO and Founder of Fuel Finance. Alyona has worked in finance for years and is an expert in financial planning and risk management. She started Fuel Finance about three years ago with the goal of making finance cool, efficient, and easy for founders. Throughout the episode, Jeff, Caleb, and Alyona discussed what it’s like running a business in Ukraine right now, stories of Fuel’s success, and how Fuel and other businesses are giving back to Ukraine.    Thanks for tuning in!   Show Notes: (1:00) Introduction to Alyona (2:00) Origin Story (3:37) How the War in Ukraine Is Affecting Businesses (6:36) Fuel Gives Back (9:20) How Can Others Help? (11:05) Entrepreneurial Journey with Fuel (13:26) The Future of Fuel (15:24) Building the Team: An Experience in Resilience (20:34) Landing the Plane - Advice to Younger Self   Links: Jeff Amerine Caleb Talley Alyona Mysko Fuelfinance Spendwithukraine.com   Quotes: “I believe we make cool and easy finance for founders with our product, so they can really easily understand what is going on inside their business.” Alyona Mysko, (2:55)   “...We’re not [the] usual startup because we are profitable and...we do financial products, so we understand how to manage finance.” Alyona Mysko, (12:34)   “When you get all dashboards and all information and insights and graphs in several clicks…[that is] the future of finance.” Alyona Mysko, (13:04)   “...You should do it with passion, or not at all. So that's why…we have like all crazy team members. We're passionate, but also…we have this culture of responsibility inside…especially working with clients and for our customers and what we provide.” Alyona Mysko, (17:20)