301. UNPLUGGED: ADAS Takeover: Are Drivers Ready to Let Go?

With Ford’s BlueCruise logging 58 million miles in 2024 and GM’s Super Cruise generating hundreds of millions in revenue, more and more drivers are embracing Advanced Driver Assistance Systems (ADAS) to arrive at their destination more relaxed and alert.   In this Unplugged episode of SAE Tomorrow Today, host Grayson Brulte dives into reports from various automakers, Goldman Sachs, and Consumer Reports to show just how widespread ADAS adoption has become. He also explores the surprising benefits of “relaxed driving” and how hands-free driving systems could become as commonplace as cruise control.   Have your own thoughts on this topic? We’d love to hear from you. Share your comments, questions and ideas for future topics and guests to [email protected]. Don’t forget to take a moment to follow SAE Tomorrow Today—a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform.   Follow SAE International: Facebook: https://www.facebook.com/SAEInternational/ X: https://x.com/SAEIntl LinkedIn: https://www.linkedin.com/company/sae-international/ Instagram https://www.instagram.com/saeintl/   Follow host Grayson Brulte: LinkedIn: https://www.linkedin.com/in/graysonbrulte X: https://x.com/gbrulte Instagram: https://www.instagram.com/gbrulte/