302: Lacey Long on Building Buck Wild Country, Raising 3 Kids & Backing Herself

At just 19, Lacey Long launched her first online clothing store—long before online shopping became the norm. A proud indigenous woman with an entrepreneurial spirit, Lacey later founded Buck Wild Country after struggling to find the kind of country clothing her husband wanted to wear. What began as an idea has grown into one of Australia’s best-known western fashion brands, with a deeply personal mental health story behind the name. In this episode, Lacey shares the story behind the business, balancing entrepreneurship with raising three children, navigating FIFO life and regional moves, and why building a life that works for her family has always come before chasing growth. This is her story. For crisis mental health support, please call Lifeline: 13 11 14Pop Family Speech Pathologists is Australia’s largest online speech pathology practice, supporting families nationwide with expert care and no waitlist. Founded by outback Queensland local Heidi Trusler, Pop was built to make support more accessible for rural and regional families. Learn more or book online at: popfamily.auVitality by Verus Coaching is a new wellbeing initiative supporting women through menopause and midlife, with a focus on regional and rural communities. Founder Clare Lawley is inviting women to help shape the program through a short survey or focus group. Learn more at veruscoaching.com.auhttps://www.instagram.com/motherlandaustralia