302 The Business and Opportunity of Practice • Jimmy Yen

Business and medicine are interwoven together. Both deeply connect people together through relationships that have an impact.. Yet it’s easy to see the business of medicine as something separate from the practice of medicine. Consider challenging the limiting paradigms and stories you might have on running a business in medicine.A successful business is founded on the principles of providing honest value. And technological advances through social media give us the possibility of connecting with people who are looking for your services. It can be an opportunity to create something that reflects who you are and to promote our medicine by facilitating learning.In this conversation with Jimmy Yen, we dig into the intersection of running a business and leveraging social media for your practice. We discuss self-cultivation, getting our hands dirty with the business of medicine, and the need to band together as Chinese practitioners for the betterment of our medicine. Jimmy also shares his perspective on social media and some tips to make it work for you.Listen into this discussion on the business of medicine and the role of social media as a tool to promote our profession.This podcast is hosted by Captivate, try it yourself for free.