302. The Podcast Launch Strategy Business Owners Need to Get Clients

Starting a podcast as a hobby and starting one for your business requires two different approaches. As a business owner, your goals and focus are different, which is why you can’t follow what influencer and hobby podcasters are doing. In this episode, I’m breaking down what a podcast launch strategy for business owners requires so that you set your podcast up to support your business growth from day one. If you’ve been thinking about starting a podcast or are in the beginning stages of launching, this episode is for you. In this episode, I'm giving you all the tea on:Why your podcast launch strategy matters when you are starting a podcast for your businessWhat needs to be included in your podcast launch strategy as a business ownerWhy vanity metrics like downloads and audience size aren’t success indicators when you are podcasting for your business Resources Mentioned in Today's Episode:Join the waitlist for my podcast launch course, Podcast Like a Business Owner, to be the first to know when it goes live and get access to exclusive bonuses. Related Episodes and Blog Posts:Episode 286: How to Start an Audio Only Podcast for Your Business in 2026Episode 292: Why 90% of Podcasts Fail in the First Year (And How to Make Sure Yours Doesn’t)Episode 294: 3 Podcast Mistakes to Avoid When Launching a Podcast for Your Business Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode302/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: [email protected]: www.mamaturnedmompreneur.com