304: Build a Brand That Corporate Leaders Love and Connect to with Kim Wensel

In episode 304 of Moxielicious, I chit-chat with Kim Wensel about corporate messaging. Kim is a strategic messaging consultant and writer with over ten years of experience leading nonprofit and small business communications. Her firm, Pattern of Purpose, helps founders, executives, and emerging philanthropists build a brand and platform reflective of their lived experience and expertise. Using the principles of storytelling, she provides a framework for communicating your message more effectively while still staying true to your voice. In her first career, Kim worked as a program officer and grant writer for global and domestic organizations supporting women's health and gender-based violence response and prevention. Kim holds a Master of Public Health and a Master of Social Work from the University of Michigan and a Bachelor of Arts in Communication from Virginia Tech. She's fueled by coffee, thrives on a well-planned week, and while wildly extroverted is uncovering the essentialism of alone time. In episode 304 of Moxielicious on corporate messaging, Kim and I discuss: Why former nonprofit employees and leaders often carry a scarcity mindset and scarcity behaviors into entrepreneurship – and how to shed those old habits How to integrate coming across as "professional" when working with organizations and their leaders without sounding "buttoned up, technical, or serious" Why organizations want coaches and consultants with compelling stories and a clear point of view – but why entrepreneurs with personality brands may want to separate their personal brand from their organizational one Tips for corporate messaging and marketing to organizations (Hint: It requires abandoning a lot of what's done in the online marketing space) Resources Mentioned in This Episode: Grab your ticket to Moxie Camp. Learn more about Kim's approach to corporate messaging by connecting with Kim on her website and on Instagram. Listen to Kim's podcast, Pattern of Purpose. Please leave a review and subscribe to Moxielicious via Apple Podcasts, Stitcher, Google Play, or Spotify, so you never miss an episode!