#304: Investments, Recessions, Value-Adding, and More! -with Joe Muratore

Joe Muratore is the co-CEO of Grace-ada Partners.  Grace-ada is a commercial real estate investment firm that specializes in Large-Scale Value-Add Commercial Real Estate in California's Central Valley. More specifically, Grace-ada focuses on Central Valley office buildings and shopping centers and currently has over $150 million in assets under ownership and $300 million under 3rd party management.  Quotes:  "It's a negotiation, but our job is to start, like with any negotiation, with letting our tenants feel heard. We can't force them into a box and if we do, it will backfire."  "Success favors the bold. There is a lot of value in just taking that next step. There is a great book called The Hard Thing About Hard Things and the core value there is if it were easy to get from A to B, that's a commoditized thing and it's going to pay very poorly. In this business, there is very rarely a clear path from A to B, but after a while, you develop 4 or 5 different bread crumbs that you're able to spot, and you're able to make a path from A to B that others can't see."  Highlights:  4:04- Joe tells us about his background and how he found himself in real estate   14:50- Joe tells us if he thinks that COVID is the nail in the coffin for traditional retail and why  23:56- Joe shares how he approaches his tenant's intentions to continue working and innovate through COVID  27:44- Joe explains what things look like from the lending side of things  35:39- Joe shares and direct impacts that correlate to his investors    Guest Website: https://www.graceadapartners.com/   Learn About Investment and Partnership Opportunities with Kevin and His Team