EPISODE · Jun 30, 2025 · 57 MIN
305. From 1 Client to 200+ Weekly 1:1 Students: Scaling Beyond a Solo Service Provider To A Multi-Coach Studio
from Cubicle to CEO · host Ellen Yin
She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients. With tiered pricing and scalable offers like group classes and digital voice check-ins, Jessica grew a high-touch brand powered entirely by word of mouth. This is a must-listen for any entrepreneur with a specialized skill or 1:1 service looking to scale beyond their own capacity, without sacrificing the quality of their client delivery. Connect with Jessica: Get Jessica's book I'm Speaking: Every Woman's Guide to Finding Your Voice and Using It Fearlessly: https://a.co/d/4F3ryoe www.jessicadoylemekkes.com LinkedIn: https://www.linkedin.com/in/jessicadoyle-mekkes/ IG: @jessicadoylemekkes Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients. With tiered pricing and scalable offers like group classes and digital voice check-ins, Jessica grew a high-touch brand powered entirely by word of mouth. This is a must-listen for any entrepreneur with a specialized skill or 1:1 service looking to scale beyond their own capacity, without sacrificing the quality of their client delivery. Connect with Jessica: Get Jessica's book I'm Speaking: Every Woman's Guide to Finding Your Voice and Using It Fearlessly: https://a.co/d/4F3ryoe www.jessicadoylemekkes.com LinkedIn: https://www.linkedin.com/in/jessicadoyle-mekkes/ IG: @jessicadoylemekkes Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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305. From 1 Client to 200+ Weekly 1:1 Students: Scaling Beyond a Solo Service Provider To A Multi-Coach Studio
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