305. How One Roofing Company Owner 10xed His sales By Getting On Camera

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26If you're a roofing or construction company owner who keeps saying you don't have time for content, or you're not sure where to start — this episode is for you.Justin Puetz, owner of Puetz Construction in southeastern Minnesota, started with nothing fancy. No videographer, no content strategy, no polished brand. Just 60-second Instagram stories, no editing, and a phone. That was it.Fast forward to today — Puetz Construction has nearly 400,000 views on a single piece of content, 335 five-star Google reviews, and has already surpassed all of last year's sales in just five months. 10X growth. From content.In this episode, Elizabeth Lytle sits down with Justin to break down exactly how he did it — and what any roofing or construction company owner can take from his playbook starting today.Key Takeaways for Contractors✔️ Why raw, unedited content outperforms polished highlight reels✔️ How to start creating content when you have zero time and zero budget✔️ The 80/20 content strategy Justin uses to stay consistent without burning out✔️ The Google Reviews strategy that put Puetz Construction at 335 five-star reviews and counting✔️ Why yard signs, truck wraps, and job site branding still matter✔️ How EOS helped Justin build a team that runs without him on every jobKey Timestamps00:00 Meet Justin Puetz and the origin of Puetz Construction07:28 Why content marketing works even if nobody gets on Facebook to buy a roof14:54 How Justin started creating content with no time and no crew21:48 Building the content muscle and committing to daily posting38:58 The Google Reviews strategy and why volume plus rating changes your pricing power51:40 Why EOS transformed Puetz Construction and how to get started60:38 What's next — headquarters, multiple locations, and no plans to sellFor a deeper look at how Contractor Dynamics helps roofing and construction companies build a Predictable Marketing Machine, watch this free training:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.26.26Ready to stop guessing and start growing?Schedule a Marketing Demo with our team and we'll show you exactly what your company needs to build brand authority, generate consistent leads, and stop relying on word of mouth alone.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.25.26Follow Justin Puetz and Puetz Construction:Website: https://puetzconstruction.comFacebook: https://www.facebook.com/PuetzConstruction/Instagram: https://www.instagram.com/puetzconstruction/LinkedIn: https://www.linkedin.com/company/puetzconstruction/Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #ContractorMarketing RoofingBusiness #ContentMarketing #LocalMarketing #RoofingGrowth #GoogleReviews #EOS #ContractorDynamics #HomeServiceMarketing #RoofingCompany #SmallBusinessGrowth #ContractorGrowth #SocialMediaMarketing #RoofingContractor #BusinessGrowth #ContentStrategy #LocalDomination #RoofingSales #EntrepreneurialOperatingSystem