305. Persuasion Communication and the Science of Selling with Dr. Eugene Choi

Today on the show we get a little scientific…  My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can't help but share. You'll also learn Dr. Choi's secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi's dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life. Key Takeaways Tap into the recipe of success for creating insanely sharable content. Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional "aha" moment. Personal mastery is one of the most important things that you can develop in your personal and professional life. About Dr. Eugene Choi Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level. In This Episode [0:00] Welcome to the show [6:18] Meet Dr. Eugene Choi [8:52] Dr. Choi's early career and intro into filmmaking [12:41] Breaking down viral success for content [14:31] Getting to the emotional "a-ha" moment [18:17] The 4 phases of awareness [22:49] Using these techniques to pitch a brand story [29:54] Developing a niche to better understand your clients and guide them to awareness [38:03] Utilizing the pitch technique for any type of video [42:11] Achieving self mastery to remain at your highest level of creativity [48:40] Connect with Dr. Choi [49:38] Prioritize your relationship with yourself [53:59] Outro Quotes  "How can you create a piece of content that makes the viewer sit there and go, 'Do I want to share this?'" [13:31] "It's that question of, like, are you trying bring the person to where you're at, are you willing to go where they're at and be the Sherpa that brings them to where they want to go?" [24:22] "That's what we've been doing over the past 15 years. We've been crafting these powerful stories that influence people's behaviors to help them do for themselves what's best for themselves." [26:38] "If I don't take good care of myself and I allow myself to get burnt out, all of those things I'm doing for other people were for me anyway. It's to try to relieve my insecurity that I carry." [52:03] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Studio Sherpas Mastermind Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Dr. Eugene Choi online and access free training Follow Dr. Eugene Choi on Instagram Dr. Eugene Choi's podcast The Neurohacking Podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!