305. Running a Fine Jewellery Business with the Rising Cost of Metals with Goldsmith April Dace

In this episode of the Jewellers Academy Podcast, Jess is joined by Goldsmith and Jewellers Academy tutor April Dace to explore how to run a successful fine jewellery business in a time of rising gold and precious metal prices. April shares honest insights from her own business, including how she has adapted her pricing, systems and mindset to stay profitable without compromising on quality or client experience. They discuss the importance of confidence in pricing, why not every client needs to be the right fit, and how a bespoke, relationship-led approach can create a sustainable and thriving business. You'll also hear how April has built her reputation through word of mouth and trust, why transparency with clients matters more than ever, and practical advice for jewellers looking to move into fine jewellery or navigate changing material costs.   Key Moments From This Episode 00:03:39 Introduction to April and the impact of rising metal prices 00:05:22 How gold price changes affect a fine jewellery business 00:06:24 Practical pricing updates and system adjustments 00:07:43 Using price ranges and managing client expectations 00:10:38 Pricing confidence and handling customer objections 00:13:01 Why not competing on price leads to better clients 00:17:19 Building a sustainable business with commissions and repairs 00:20:08 Creating a personal, trust-led client experience 00:24:52 Marketing that works: word of mouth and Google 00:32:27 Advice for moving into fine jewellery and building confidence   If you'd like to train to be a fine jeweller, check out our 1 year online Diploma in Fine Jewellery https://www.jewellersacademy.com/diploma-in-fine-jewellery