305: The Power Of Building In Public

Today’s session covers the power of building in public, which has been a new concept for me in the last few months. This is a way for business owners to build their products and services in public on social media while others come along for the journey. It’s not easy for those of us who don’t want to display our messiness, but it is a very powerful strategy. Think of building in public as a marketing technique that doesn’t feel like marketing. Join us to learn more!Our Featured Guest:Kevon CheungKevon Cheung is a friend who I have learned a lot from watching him build in public on Twitter. I went through his Build in Public Mastery Cohort last winter, and I learned so much! Kevon will explain this concept, what it means, and why it’s important for us as business owners. We will wrap up with Kevon sharing his FUEL framework, a method to use in creating social media posts.Public LabBuild in Public MasteryYou’ll Learn:What it means to “build in public” along the entrepreneurial journey–and why it’s a good ideaHow showing up with flaws and vulnerability helps build a following and establish a connection with othersWhy consistency is the key in showing people your commitment and intentionsWhy choosing the platform on which to build in public depends on who and where your audience isHow making connections and giving “behind-the-scenes” glimpses will turn people into big fansKevon’s FUEL framework for creating social media posts: Facts, Unfold, Emotion, and LearningsHow to write lines that trigger curiosity without being “clickbait” (Remember, the goal of your first line is to get people to read the second line!)Highlights of Kevon’s course, Build in PublicMentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.