305: The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon

"7% is what you say… 93% is how you say it." Having great content… it just isn't enough anymore. So, how can you stand out and become a go-to expert in your field? Today we're chatting with Leesa Shannon, an expert on communication and confidence, who has helped hundreds of entrepreneurs, high-profile speakers, and thought leaders master how they show up. She's showing us how we can deliver our messaging, show up with authority, and gain confidence in how we present ourselves and our businesses. Here's What You'll Learn in the Episode: -> Why content alone won't make you the go-to expert in your field. -> How to reposition yourself with authority, even if your first impression was made years ago. -> How to build your confidence, grow your presentation skills, and learn to communicate better — both in front of a crowd and in 1:1 conversations with clients. -> The reason behind why we often show up differently when we feel uncomfortable. -> How to tap into the version of you that feels most natural and magnetic, and bring her into uncomfortable situations. -> The mindset shifts from pushing to pulling in your sales conversations. -> The Cybernetic Loop and how your thoughts directly influence how your show up. -> How to spot the unconscious habits you might not notice that might be getting in your way (it's about more than the "ums" and "uhs"). -> How you can use preparation as a tool to build confidence, rather than a crutch to rely on. -> What really makes someone a go-to expert in their field (hint, hint… it is NOT producing more content!) Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Huberman Lab Podcast https://www.hubermanlab.com/podcast Marketing Success Mastermind https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind&_gl=1*2hu0f0*_ga*MjEyMDQ0NDQ2NC4xNzQzNjk1NDU2*_ga_JPH1DW3BLJ*MTc0MzgwNTA0OS42LjEuMTc0MzgwNTczMC42MC4wLjA. EP292 - No-Cost Marketing Strategies for Small Businesses with Natasha Buttler https://herbusiness.com/podcast/no-cost-marketing-strategies-for-small-businesses-with-natasha-buttler/ Mina Sedgman, Mina Sedgman Coaching https://www.linkedin.com/in/minasedgmancoaching/