306. How This Roofing Company Used EOS To Build a Marketing Machine (And Finally Stop Flying Blind)

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26If you're a roofing company owner who's been growing for years but still can't put your finger on why the numbers don't match the effort - this episode is for you.Bill Jr., VP of Sales and Marketing at Four Seasons Kanga Roof in Metro Detroit, has been in the roofing industry his whole life. He left, spent a decade in sales and marketing outside the industry, then came back. And when he did, he brought a different lens with him.In this conversation with Coleman, Client Success Director at Contractor Dynamics, Bill shares the real story behind implementing EOS, building their first-ever written marketing plan, bringing marketing in-house, and transitioning into the visionary role - all while running a company with 80+ team members responsible for 80 households.This isn't theory. It's a ground-level look at what it actually takes to grow a roofing company with intention.Key Takeaways for Contractors✔️Why EOS became one of the two best decisions Four Seasons Kangaroof ever made✔️How to know when your processes are documented but still inaccessible to your team✔️Why working hard and not seeing results is often a systems problem, not a people problem✔️What a real roofing company marketing plan actually looks like - and what's in it✔️How bringing marketing in-house creates speed and nimbleness you can't get from outside agencies✔️The natural friction between marketing, call center, and sales - and how to reduce it with a defined target market✔️How AI tools like ChatGPT and Gemini were used to draft and build their first marketing plan✔️What the visionary role actually means in EOS - and how Bill is stepping into itKey Timestamps07:26 The pain before EOS - working hard but not seeing the results13:42 When Bill knew EOS was actually working19:08 The gaps in sales and marketing that EOS helped expose32:01 Their first-ever written marketing plan - what's in it and why it matters37:58 The role of AI in building their marketing plan45:53 Bringing marketing in-house - speed, nimbleness, and alignment59:15 The vision for Four Seasons Kangaroof as a companyIf you want to see how Contractor Dynamics helps roofing companies build marketing systems that run without the owner doing everything, watch this free video that walks through our full approach:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26Ready to get clarity on your marketing?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stop guessing and start growing with confidence.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26Follow Four Seasons Kanga Roof and Bill Jr.:Website: https://kanga-roof.com/Facebook: https://www.facebook.com/fourseasonskangaroof/Instagram: https://www.instagram.com/kangaroof_mi/Connect with Bill Jr. on LinkedIn: https://www.linkedin.com/in/bill-burkhardt/Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics