#306 Over 3 Decades in Fitness with Dr Paul Bedford

We are joined for the second time by Dr Paul Bedford AKA The Retention Guru - a man who travels the globe helping gym & health club chains sign up new members (and more importantly keep them). Paul is an expert in behaviour, habits, customer experience, culture & the reality of the fitness industry behind the mirrors, polished chrome & 'Love Island / Gym Shark' physiques used in marketing. What does fitness REALLY look like for 90% of the population & how does a normal person manage expectations & results to actually enhance their quality of life?