306: The Simple Truth About Infinite Banking

Featuring Chey (Ascendant Financial’s next-generation leader) with Jayson Lowe & Richard Canfield What if the real breakthrough in your financial life wasn’t a new investment… but a new process? In this episode of the Wealth on Main Street podcast, Jayson Lowe and Richard Canfield sit down with Chey, a rising leader on Ascendant Financial’s growing American advisor team. Right away, the tone is clear: Infinite Banking isn’t about a “tool.” It’s about controlling your cash flow. Chey’s story is powerful because it’s not theoretical. It’s lived. It’s earned. And it shows what happens when someone goes from feeling controlled by circumstances… to learning how to reclaim control in the one area most people never truly own: How money moves through their life. Military Discipline, Real-Life Debt, and a Wake-Up Call Chey discusses a major turning point: leaving the military and realizing what control actually means. In the military, someone else controls your schedule, your location, and your life. When he transitioned out, the mindset shift began: “I had to rethink my thinking.” “I realized I made $20,000 a year… and I owed $40,000.” That moment hit hard. It forced a decision: stay in a situation that felt miserable, or step into the unknown and figure things out. Chey chose GROWTH. The First Big Win: Paying Off $40,000 in 18 Months Chey did what many people only talk about doing: He paid off $40,000 of debt in about a year and a half. But the real win wasn’t just being debt-free. The win was what it taught him: If you put your mind to a plan, break it into small, consistent wins and stay committed…you can change your trajectory. That discipline didn’t just clear debt. It paved the way for purpose. When Finance Became a Calling (and Why Product-Pushing Failed) Chey knew he wanted to work in financial services, but his first entry into the industry revealed a major problem. He joined an insurance company that was product-focused rather than client-focused. Every meeting was about what would make the agent money. Chey pushed back: “Doing it your way will sell clients what they don’t need.” That misalignment became a gift: he was let go. And that “closed door” became the exact opening that led him to Infinite Banking. The Moment Infinite Banking Clicked: “A 2×4 Across the Face.” Chey’s mentor (and business partner) introduced him to IBC using a presentation called “...