306I_Tom Petty, co-founder of CarbonTrace

"The decarbonisation efforts really need to boil down to dollars."Are you interested in embodied carbon accounting? What do you think about choosing lower emission building materials? How can we make business sense for embodied carbon? Interview with Tom Petty, co-founder of CarbonTrace. We talk about his vision for the future of cities, making business sense of embodied carbon, the difference between infill and brownfield developments, and many more. Tom Petty is a cleantech innovator dedicated to reducing embodied carbon in residential construction—one of the most significant challenges of our time. With a Masters in Architecture and a career shift to building architectural homes, Tom brings a rare blend of design expertise, hands-on construction knowledge, and a data-driven mindset to the table. Passionate about solving complex, interconnected problems, Tom thrives on dismantling challenges to uncover innovative solutions and better approaches. His work is deeply personal, driven by a commitment to creating a sustainable future for his two children and for generations to come. Tom’s journey has taken him from architecture to the “dark side” of building, and now to the forefront of cleantech startups, where he combines his practical and theoretical insights to lead transformative change in the construction industry. His mission is clear: to make a tangible difference in reducing the carbon footprint of the built environment.Find out more about Tom through these links: Tom Petty on LinkedIn CarbonTrace website CarbonTrace on LinkedIn Grenville Architectural Construction website - company by Tom Petty Residential Embodied Carbon - presentation by Tom Petty (slides from MBAV) MECLA Spotlight on Designing out Carbon - blogpost with video on Tom Petty's presentation Residential Embodied Carbon: Designing low-carbon at scale - presentation by Tom Petty (slides from MECLA)Connecting episodes you might be interested in:No.192 - Interview with Alison Scotland from ASBECNo.196 - Interview with Alan Pears about Scope 1-2-3 emissionsNo.280 - Interview with Hudson Worsley from MECLANo.305R - Measuring embodied carbon in the residential sector: Barriers and opportunitiesWhat was the most interesting part for you? What questions did arise for you? Let me know on Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠@WTF4Cities⁠⁠⁠⁠⁠⁠⁠⁠⁠ or on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠wtf4cities.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ website where the ⁠⁠⁠⁠⁠⁠⁠⁠⁠shownotes⁠⁠⁠⁠⁠⁠⁠⁠⁠ are also available.I hope this was an interesting episode for you and thanks for tuning in.Episode generated with ⁠⁠Descript⁠⁠ assistance (⁠⁠affiliate link⁠⁠).Music by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Lesfm ⁠⁠⁠⁠⁠⁠⁠⁠⁠from ⁠⁠⁠⁠⁠⁠⁠⁠⁠Pixabay⁠