#307 - #1 Magic Coach to YouTube Strategist for Red Bull; 0 to 300K on IG in 6 Months | Oscar Owen

Today's guest is Oscar Owen, the #1 magic coach in the world turned YouTube strategist for brands like Red Bull, Disney and the BBC.   We dive deep into Oscar's story, from teaching magic tricks on YouTube to building a 1.5M subscriber channel with half a billion views. How did he land clients like Red Bull? Why did he hide his channel from everyone until 120K subscribers? What's killing most YouTube channels in the AI age?   If you're looking to grow on YouTube, land premium clients through content, or understand where social media is heading - you don't want to miss this episode.     Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   My secret video to instantly go viral (just like Mr. Beast) 👇 https://smartphonefreedomlifestyle.com/instant-viral-trick/?el=podcastviralvsl   Read more about Smartphone Freedom Lifestyle: https://www.trustpilot.com/review/smartphonefreedomlifestyle.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Oscar on Instagram: https://www.instagram.com/0scar/   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/ https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@MaxTornow   Timestamps: 00:00 - Introduction 00:58 - How Oscar Got Into Magic 06:10 - Developing His Own Magic Style 10:14 - How Involved Is Oscar in Editing? 12:48 - Clipping for Instagram & Short Form SOPs 15:12 - 0 to 300K on Instagram in 6 Months 17:23 - Why AI Content Is Dying on YouTube 20:04 - Speaking in Hooks & Recycling Content 23:01 - The Most Important Skill on Social Media 25:05 - Why the Hardest Part Is 0 to 1,000 Subs 27:44 - Reposting Strategy & Trial Reels 33:30 - How Oscar Built His YouTube Strategy Channel 37:03 - $50K With No Sales Page 40:12 - First Million in 5 Years, Second in 2 Months 41:39 - How much did Oscar pay for the domain? 42:37 - Closing B2B Clients Like Red Bull & Disney 48:00 - How Oscar Actually Landed Red Bull 52:02 - Max's Origin Story 59:06 - Doing What No One Else Is Willing to Do 1:00:18 - Why Information Is No Longer What People Pay For 1:03:50 - The Shift Back to Cinematic Content 1:07:01 - How Do You Apply This to a Faceless Brand? 1:11:02 - The Future of Media Is YouTube 1:16:36 - Every Creator Is a Media Company 1:19:23 - Why Organic Makes Your Ads Work Better 1:22:05 - The Selling Happens on YouTube 1:24:12 - Treating Content With the Same Respect as a Sales Call 1:26:34 - Outro