307: Elevate Your Brand, Create Evergreen Podcasts, and Build an Audience with Podfest Founder and Tampa Event Planner Chris Krimitsos

Chris Krimitsos has run over 1700 live events in the Tampa, Florida area, created the Florida Podcaster's Association, and most importantly, runs the PodFest conference for podcasters in Orlando every year. He explains to us how he built a following for his live events and how to get your branding right (start with problems and people instead of keywords). https://www.youtube.com/watch?v=gRVG-yGkB_s He also has a very concept called evergreen podcasts: look at the 5-10 frequently asked questions (FAQs) on your sites and create a podcast episode answering each of those questions in order to have a podcast that promotes your offers forever. Quotes:                                                                                                                                    “Audio strategically placed well within the podcast medium makes it searchable online content that people might stumble upon.” – Chris Krimitsos “Keep your feet on the ground and your eyes on the stars. Take action and prioritize what truly needs to be done.” – Chris Krimitsos “If you have a business and want people to truly understand what you do, replace the FAQs on your website with a five- or ten-episode evergreen podcast.” – Chris Krimitsos Takeaways: 05:02 Networking and personal connections can be more effective than broad marketing strategies. 13:37 Most podcasters are introverts who prefer speaking into a mic without seeing their audience. 18:29 Build your brand by understanding what unique experience or information you can provide to your target audience. 22:06 Create podcast content that addresses specific audience pain points and provides clear value. 27:53 Marketing your content is just as important, if not more important, than creating the content itself. Resources Email Chris: [email protected] Podfest Conference (Site) The Messengers documentary (Site) The Messengers podcast (Podcast) Shake Creative (Website) Chris (Twitter)