307. The Real Cost of Hiring a Roofing Marketing Agency (Hidden Fees + Red Flags) episode artwork

EPISODE · Jul 7, 2026 · 12 MIN

307. The Real Cost of Hiring a Roofing Marketing Agency (Hidden Fees + Red Flags)

from NAILED IT! The Business of Construction · host Joseph Hughes and Elizabeth Lytle at Contractor Dynamics

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26Most roofing agencies won't tell you what you're actually paying for until you're already locked in.In this episode, Joseph Hughes breaks down everything you need to know before hiring a marketing agency: the five pricing models, the red flags that should make you walk away, what actually drives costs up (and what's worth paying for), and the hidden fees nobody mentions until it's too late.If you've ever wondered whether $3,000 a month is reasonable, or gotten burned by an agency that overpromised and underdelivered, this is the video you needed six months ago.Key Takeaways for Contractors✔️ The five pricing models agencies use and what each one really costs you✔️ Five red flags that mean it's time to walk away✔️ What actually drives agency pricing up (and what's worth paying for)✔️ The hidden costs no one tells you about until you're locked in✔️ Why the cheapest agency is almost always the most expensive one✔️ A real case study of a $5-7M roofing company that was burning $18,000/month with no idea what it was gettingKey Timestamps0:00 Why most roofing owners have no idea what they're paying for2:08 The five pricing models, explained3:42 Five red flags that mean walk away5:19 What drives agency costs up and what's actually worth it7:13 The hidden costs nobody tells you about8:38 Case study: the $18,000/month agency that wasn't working10:56 Recap and what to ask before you signIf you want to learn how Contractor Dynamics helps roofing companies build marketing systems that actually connect to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26Ready to find out what's really happening inside your marketing?Schedule a Marketing Demo with our team and we'll show you exactly what's working, what's not, and what it would take to fix it.👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26Connect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics

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307. The Real Cost of Hiring a Roofing Marketing Agency (Hidden Fees + Red Flags)

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