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307 | Why Do We Make The Choices We Do? episode artwork

Jan 13, 2021 27 min

307 | Why Do We Make The Choices We Do?

from GradCast Hosted by Ariel Frame, Gavin Tolometti, Gregory Robinson, Laura Munoz, Nicholas Handfield-Jones, Nikol Posnov, Rhys Paterson, Viki Tellios, Yimin Chen, Yousuf Hasan, Liam Clifford, Elizabeth Mohler

On this episode, hosts Yousuf and Francesco discuss cognitive dissonance with Master’s of Psychology candidate, Mikayla Colthirst-Reid. With a background and industry experience in marketing, social media and communications, Mikayla is attempting to explore how our own self-perceptions affect our decision-making processes and behaviours. She discusses how this phenomenon could make our choices predictable to a certain extent and therefore exploitable by marketing campaigns. Mikayla is returning to school after 7 years of industry experience in both corporate and not-for-profit roles. She also continues to do freelance work as a social media strategist and consultant and hosts a podcast dedicated to mindful marketing for online entrepreneurs. If you would like to learn more about Mikayla and her work, you can follow her on Instagram @themikaylavictoria or connect with her on LinkedIn. Full video available on YouTube Recorded on Jan 5, 2021 Produced by Gavin Tolometti Theme song provided by https://freebeats.io/ Produced by White Hot

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