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EPISODE · Feb 21, 2009

308 Commandeering Holidays

from Age of Persuasion – CBC Podcasts · host Terry O'Reilly CBC

Is the meaning of major holidays- from Easter and Passover to Christmas and Ramadan- becoming lost in a sea of holiday marketing? This week Terry O’Reilly explains why advertisers don’t dare ignore the opportunities presented by holidays. Just as marketing has come to dominate major Christian holidays, Terry explains how, in a sense, the baton […]

Episode metadata supplied by the publisher feed · Published Feb 21, 2009

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