308. From Solo Designer to Recognized Brand: Cheryl Luckett on Building a Business That Stands Out

Designer, educator, and all-around powerhouse Cheryl Luckett joins Rebecca to share how she went from a full-time corporate career to running Dwell by Cheryl Interiors...without burning everything down to start over. She walks us through her intentional 36-month exit plan, how she built her audience through blogging and Instagram back in 2012, and why consistency online still matters for designers in 2025. Cheryl also talks about pivoting into more construction/new build work and the power of in-person networking. In this episode: Growing your design business while you're still employed Creating your own exit timeline (not someone else's) Building a digital footprint that attracts your ideal clients Staying consistent when business is slow Why there's no "one thing" that makes a design business successful   Connect with Cheryl: @dwellbycheryl | dwellbycheryl.com Rate, review, and follow the show so more designers can find it!   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!