308: How 1 DM Can Change Your Business

What this episode covers

WATCH ▶️ ⁠Watch this episode on YouTube⁠ ***   EPISODE DESCRIPTION In this episode, I'm joined by Kendra Bartels.   Kendra is a mortgage agent on Team Wiley from Ontario, who became licensed in February of 2025 while also juggling being a mom of 2 toddlers.   Shortly after becoming an agent, she sent me an unpolished cold video open via Instagram asking for advice, and it's authenticity was something I could not ignore. I set her up with a mentor connection and which eventually led to a spot on Team Wiley once she was ready, proving that genuine, unfiltered approaches open doors that polished presentations simply cannot.   Kendra's success has come from keeping her business basic and realizing she doesn't have to chase shiny objects, boring is what works. With most of her files coming from social media and referral partners, she uses the simple fundamentals like email reach-outs and personalized video DMs to build authentic connections.   A firm believer in work-life integration over work-life balance, Kendra strategically uses daycare two days a week to carve out dedicated work time, while also hiring fulfillment very early to give her more time with her kids. She blissfully leans into life's chaos, knowing that nothing is perfect, but you show up for yourself every day.   While the business can be challenging, especially in the first year, Kendra credits her faith as her foundation for resilience, influencing everything from being able to quiet her self-doubts to her mindset on growing her business to pay success forward to others.   Kendra is here to discuss:   → Why she reached out to Ryan so early, the emotional rollercoaster of her first year, and her turning point.   → How she achieves work-life integration of being a mom while doing mortgages and her advice for all parents to lean into life's chaos.   → Where her file's are coming from, how she got her key referral partners, and the power of personalized video opens.   → The importance of having a mentor and why she hired fulfilment so early in her career.   → Her current business focus of her client journey and where she wants her business to go in the future with young real estate investors.   → The principles that keep her business on track - keep it simple, boring is what works, and if you don't just do it, when are you going to do it?   → What shiny objects she's tried that have a been a waste of time for her business.   → How her faith drives her business and life goals. ***   🌎 Kendra Bartels' Website: www.kendrabartels.ca 📧 Kendra Bartels' Email: [email protected] 📸 Kendra Bartels' Instagram: @mortgagewithkendra 🎵 Kendra Bartels' TikTok: @kendrayourmortgagegal 📺 Kendra Bartels' YouTube: @mortgagewithkendra ***   Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more! ***   CONNECT WITH ME ON SOCIAL 📸 Ryan Wiley's Instagram: @iamryanwiley 🎵 Ryan Wiley's TikTok: @iamryanwiley 🔗 Ryan Wiley's LinkedIn: @RyanWiley 👤 Ryan Wiley's Facebook: @RyanWiley ***

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