308: Istanbul virtual keynote: Creating a content performance culture

This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance.  The video version can be found here: https://youtu.be/tc-iU8LLCT4  Want me to speak at conference, drop me a note: [email protected]  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  More marketing tips: https://lnkd.in/bDTft_d