#308: Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back

Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you? Jeremy Enns is the founder of Podcast Marketing Academy, where his primary product is podcast audits. He has spent years analyzing what separates shows that grow from shows that stall, and he runs Podcast Marketing Academy to help hosts fix both. He has been a member of The Lab since the early days. In this episode, we talk about: Why podcast problems are almost always brand and product problems in disguise The difference between a show that requires you to already be known vs. one that earns listeners on its own merits What "killer concepts" are — and why a sharper premise makes episodes easier to produce, not harder The case for featuring Lab members as guests, and why it could be the highest-converting version of Creator Science By the end of this episode, you will have a new framework for auditing any creative project — including your own — and asking whether it's designed to grow or just to persist. Jeremy's resources for US! Podcast Marketing Academy Killer Concept Jeremy Enns on LinkedIn Full transcript and show notes *** TIMESTAMPS (00:00) Cold open: what a "killer concept" actually is (02:20) How this episode came to be: Jeremy's years of quiet notes on Creator Science (04:04) What Jay actually wants from this conversation (09:36) Where podcasting fits in the funnel — why it's the Lab's best front door (13:23) "If you were starting today": the co-host question (22:14) Does Creator Science have a premise? Jeremy's honest take (26:11) The container model: Song Exploder vs. Reply All (31:09) The density problem: why 80% of episodes aren't relevant to most listeners (34:49) The missing IP: Jay's philosophy exists in his head, not on paper (38:31) Why featuring Lab members could be the highest-converting version of the show (44:51) A three-part lens: discovery, trust, monetization (53:28) Jeremy's prescription: what the ideal Creator Science show looks like *** RECOMMENDED NEXT EPISODE #273: How to create a scrappy industry report that elevates your brand | Jeremy Enns *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ (creator operating system) Join The Lab (private membership community) Get a Personalized Offer *** CONNECT Connect on Twitter Connect on Instagram Connect on LinkedIn Subscribe on YouTube *** SPONSORS View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices