308. Zanzibar's new horizons. Outlining the vision with Arif Abbas, Executive Secretary, Zanzibar Commission for Tourism

In this episode, Arif Abbas, the Executive Secretary of the Zanzibar Commission for Tourism, outlines the island's tourism strategy.  We discuss why ZCT chose to partner with the Zanzibar Airports Authority to host AviaDev in June 2025, the importance of tourism to the Island's economy, and why growth in volume is not the only metric of success.  Learn about the target markets and the renewed focus on African connectivity.  Find out more about the event at www.aviadev.com