#309 How to Elevate Your Brand to Reach the Right People

After years of working for household recognized fashion brands, Melissa Velia launched her own company selling scrunchies, belts, and ties -- all of which she handmakes. Even though her products are amazing Melissa's product photography is outdated and Sonja thinks she should be making double or triple what her annual revenues are. In order to compete in a very very crowded ecommerce space Melissa needs Sonja's help to revamp her product styling, photography, and essentially her whole website! Along with her marketing, Sonja provides expert advice on how to move off Etsy to an improved website, and how to express brand style expertly through photography. And for the people in the back, make sure you stay tuned for Sonja's Top Takeaways at the end of the episode! Lifeline Links:Sonja's Instagram, YouTube, TwitterMelissa Velia Instagram, WebsiteSOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets and engineered and edited by Zach Schwartz.