309: Learn the Secret Cheat Code to Starting Killer Sales Conversations (feat. Brian Nichols)

Learn the tried and true secret cheat code I teach my team to start awesome conversations, as today I'm going solo! Today, we're teaching the importance of learning how to show your prospects: Who you help. How you help. And who you've helped. Then, we dig into the "And, But, Therefore" framing that turns a "good" start to a conversation into a "great" one. Learn more about your ad choices. Visit megaphone.fm/adchoices