309. Stephen Wunker on understanding jobs to be done

Steve Wunker worked closely with Harvard Business School professor Clayton Christensen, who first popularized the concept of "jobs to be done." After serving for over five years as a Senior Partner at Innosight, the consulting firm founded by Christensen, in 2009 Steve started his own firm, New Markets Advisors. In 2017, Steve co-authored the book Jobs to be Done: A Roadmap for Customer-Centered Innovation. In this episode, Steve provides an overview of the Jobs to be Done approach. For more info on Jobs to be Done visit: https://www.newmarketsadvisors.com/jobs-to-be-done-book.html For more info on New Markets Advisors visit: https://www.newmarketsadvisors.com/