30元的自嗨锅输给了5元的方便面?网红食品的泡沫,终于还是被戳破了! episode artwork

EPISODE · Feb 19, 2026 · 6 MIN

30元的自嗨锅输给了5元的方便面?网红食品的泡沫,终于还是被戳破了!

from 道听姐说|带你吐槽热点梗,紧跟潮流不迷路

自热火锅(如自嗨锅)曾凭借“一人食火锅”概念迅速走红,定价普遍在20-30元区间,主打便捷、丰盛的卖点。然而,近年来其销量持续下滑,市场份额跌破1%,而传统方便面(如康师傅、白象等)仍稳占速食市场主导地位,单价低至2-5元。这一现象被媒体称为“30元的自嗨锅输给了5元的方便面”......对此,你怎么看?

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30元的自嗨锅输给了5元的方便面?网红食品的泡沫,终于还是被戳破了!

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