#31 - 2025/02/04 - SEO Controversies, Ad Cost Surges, and AI Innovations

Dive into the latest buzz from the SEO and online marketing world. This episode explores the ongoing WordPress controversy involving Matt Mullenweg, updates to Google Merchant Center and Business Profiles, and a phishing attack targeting Microsoft ad accounts. Plus, we’ll break down rising ad costs, falling conversion rates, and the rollercoaster of Google’s ranking volatility. Finally, learn about OpenAI’s new “Deep Research” and ChatGPT Operator features—game-changing AI tools that still have some rough edges.