31: A Crisis Case Study: Tony Robbins Responds to a Media Attack

It’s happened again.A high-profile man accused of inappropriate conduct. Even those with a PR staff to help them out don’t always respond appropriately when their reputation is being attacked. That’s exactly my take on the recent man in the spotlight: Tony Robbins.This week on the Confident Communications Podcast, I’m dissecting the accusations against Tony Robbins and his response. What did he do right? Where did he (and others) miss the mark? What happens next?There’s a 3-step process for responding to media attacks, and an ask that the accused needs to make. Unfortunately, not everyone follows this crisis management mainstay and it’s a recipe for reputational disaster.Listen in as I review the timeline and where the missteps happened--and where you can do better should your reputation ever be on the line.Mentioned In This Episode Buzzfeed Tony Robbins accusations The Dress - Blue or Gold? Tony Robbins response via MediumEpisode 12: The Art of Messaging a DivorceAl Franken’s apology videoTony Robbins thank you for your support [video]Support from Robbins client [video]Video footage of Robbins using racial slurs Developing skills to become an effective communicator is key no matter what stage you’re at in business. To learn more tips on how to communicate more effectively, from the comfort of your own home, you’re going to want to check out The Confident Leader Network. Launching soon, the Network includes monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century. Sign up below to be first to know when the program goes live so you can be heard, stay seen and maintain your relevancy.Listen + subscribe on  Apple Podcasts. © Molly McPherson 2019