#31 - Age of Propaganda Part I - Book Summary

Hey Wise Wordians, Welcome back to another episode of Wise Words Book Summaries.Building on our previous episode where we summarised 'Influence' by Robert Cialdini, this week we are summarising 'Age of Propaganda' By Anthony Pratkanis and Elliot Aronson.Whereas 'Influence' looked at the means at which an individual can be influenced through psychological manipulation, Age of Propaganda explores how these influential techniques are used on an everyday basis, especially in regards to business and politics. This is such a great book and is definitely worth a read if you don't want to be taken advantage of, whether that be by your local politician or an everyday salesman. Naturally this is quite a big subject and there are so many principles to cover, so we decided to split this book into 3 sections. We hope you enjoy it, and if you do, make sure to show us some love by leaving us a like or a comment, or even better, subscribing to our channel. Next week we will be covering part II of 'Age of Propaganda', so make sure to stay tuned so that you don't miss out.  -------------------Chapters:00:00:00-Intro00:00:16-Overview00:05:38-Definition of propaganda00:11:40-How propaganda works00:12:32-Pre-persuasion00:17:02-The routes of persuasion00:20:09-The state of modern democracy00:36:08-The rationalising animal00:37:18-Reducing cognitive dissonance00:38:41-How propagandists use cognitive dissonance00:42:28-War propaganda00:52:42-The power of words00:57:04-Using labels effectively01:04:12-How television influences our world view01:09:00-How mass media can set agendas01:15:31-When mass media persuades us the most01:26:42-Courses of action and ambiguous events01:29:30-Analogies and persuasion01:31:29-Using questions to persuade01:34:48-How to tackle tough questions01:36:01-Using decoys to create value01:37:12-The rise of the factoids01:42:25-How do factoids work01:47:45-Associating with negative activities01:51:03-Faking credibility01:53:24-How to manufacture credibility  If you enjoyed this podcast make sure to check out our other content on our other platforms:     - Website: https://wisewords.blog/     - Instagram: https://www.instagram.com/wisewords.blog/     - Twitter: https://twitter.com/wisewordsblog     - Facebook: https://www.facebook.com/WiseWordsBlogIf you enjoyed this podcast make sure to check out our other content on our other platforms:Website: https://wisewords.blog/Instagram: https://www.instagram.com/wisewords.blog/Twitter: https://twitter.com/wisewordsblogFacebook: https://www.facebook.com/WiseWordsBlog