31 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketing

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique challenges of healthcare marketing, including balancing personalization with privacy, navigating strict regulations like HIPAA, and measuring success beyond clicks.Aaron shares insights on data-driven strategies, the importance of advocacy and education, and how marketers can build trust with both patients and providers. He highlights the creativity, complexity, and societal impact of effective healthcare marketing in today’s evolving landscape.Learn more about Aaron's work HERE.Connect with Aaron on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published Oct 13, 2025

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31 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketing

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