31 | Brett Campbell: Founder of Fiit Chicks Fitness Franchise in Australia

Welcome back to the Fitpro Inferno! It's been waaaaay to long (5 months to be exact). It feels great to be back kicking off the Fitpo Inferno podcast with my long time friend Brett Campbell. Brett is the founder and owner of Fiit Chicks Transformations fitness franchises in Australia, he also sells several different fitness information products online and is also a fitness business coach to some of the highest earning fitpros in Australia. After our 60 minute chat, I considered making this a premium episode and selling it because of the incredibly valuable material we cover. I'm grateful to Brett for being so generous with his time and for sharing his valuable insights. In this episode, you'll learn: How Brett's roommate buying a $37 ebook ignited his passion and career in internet fitness marketing. Brett shares his journey of being a struggling personal trainer to fitness business consultant owning several business franchises and products. The exact walk-thru process of how Brett generated 19,000 leads for his fitness business in 24 hours. Why it's all about the LIST and what you can accomplish as your list grows. Brett details his 3-step funnel process that doesn't require complicated upsells or even having a website. Why you NEED to know your numbers and metrics and which ones are the most important to focus on so you can, as Brett puts it, "Turn on the tap any time you want!". How to reverse engineer a product so you can satisfy an audience that's hungry for your product. The dangers of mastermind groups and how to pick the right one. Why systems are the most important aspect of every business. Links Get Brett's newest free 5 day course on building an online business here: http://theonlinebusinessaccelerator.com http://fiitchicks.com.au http://Facebook.com/brettcampbellfan