#31 ET: The Man Behind Dirty Sue, Surfer on Acid, and the Biggest Fan of Jack You’ll Ever Find

In this episode, I sit down with the one and only Eric Tecosky (Also known as ET). He’s the creator of Dirty Sue olive juice (finally, bottled olive juice that doesn’t taste like disappointment), former national brand ambassador for Jack Daniel’s, and yes, he’s the bartender who invented the “Surfer on Acid.”Expect to Learn:Why Dirty Sue changed the dirty martini game (and what most bars still get wrong)The hilarious, chaotic origin of the “Surfer on Acid” shot—and how it spread nationwideWhat it takes to go from bartender to national brand ambassador for Jack Daniel’sThe surprising truth about Jack’s quality, craft credentials, and why it deserves more respectHow a cocktail garnish company started with two bartenders and a UPS pickupWhy good customer service sometimes means not cleaning up someone’s tableHow the old school bar grind prepped ET for a national brand and viral successWhy Bloody Marys deserve more love (and how to actually make a great one)What we lose when everything is optimized and frictionless—and what bartending teaches about doing it the hard wayLinks:ET on Instagram @superhype1Dirty Sue WebsiteDirty Sue Instagram @drinkdirtysueJack Daniel’s (In case you live under a rock)Service starts now.Follow the show:⁠⁠⁠⁠⁠ ⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ ⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ ⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠I talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost. You can find more of my work at⁠⁠⁠⁠⁠ ⁠⁠⁠⁠my blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and all my social links are at the bottom of that page.Classic Episodes You May Like:-#10:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nat Harry, cocktail expert!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-#14:⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Dr. Shalini Bahl, mindful marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-#22:⁠⁠⁠⁠⁠⁠⁠⁠Doug Frost MW MS⁠⁠⁠⁠⁠⁠⁠⁠-#23:⁠⁠⁠⁠⁠⁠⁠Jeffrey Morgenthaler⁠⁠⁠⁠⁠⁠⁠As always, I’m just here taking notes, trying to figure out what it all means.Cheers