31. Funnel de venda + 'Psicología de Ventas'

Un embut o funnel de vendes és la representació gràfica del recorregut del client des que detecta una necessitat, fins que acaba pagant per un determinat producte o servei per resoldre-la. Representa el procés de vendes des de la presa de consciència del seu problema, fins a la satisfacció d'aquesta mancança mitjançant l'acció de compra. La principal característica d'un embut de vendes, és que, a diferència dels embuts reals, no tot el que entra per la part ampla arriba a l'altre costat.

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