31: Giving Moments: How GivingTuesday Became a New Holiday and a Year-Round Movement with Lys Hugessen and Celeste Flores

In this episode, I’m interviewing Lys Hugessen from Canada Helps and Celeste Flores from GivingTuesday. More specifically, Lys is the Vice President of Partnerships & GivingTuesday Canada. In her role, Lys leads the growth and development of the national GivingTuesday movement across Canada. Celeste supports and mobilizes GivingTuesday’s network of 200+ communities across the United States. Both of these women are coming to this conversation to talk about the GivingTuesday ‘moment’ - what has created it, what sustains it, and why it’s such a powerful expression of generosity and giving around the world. In this episode, Lys and Celeste are talking about how the movement has grown, what makes a GivingTuesday campaign successful, and why it’s all about generosity and giving that extends far beyond the click of a donation button. Join in and learn about what makes a community and global giving moment matter. This series is inspired by Neon One’s new donor report: titled ‘ Donors: Understanding The Future Of Individual Giving’. Get early access to the report by going to neonone.com/mallory. Episode highlights :  00:24 - Givers all around the world: Lys and Celeste introduce themselves and the nonprofits that they are part of. 3:24 - A day to do good: What is the driving methodology and values behind GivingTuesday? How did it grow? 10:23 - The 80 hearts of GivingTuesday: What qualities and actions have enabled GivingTuesday to become a social movement that is universally appealing? 16:43 - The giver’s behavior: Retention data, multiple layers of engagement and how the peak moments of the experience are created by the global community. 27:09 - GivingTuesday’s Golden Moments: Surprising trends inside the overall data of the nonprofit’s donors. 33:48 - Honoring and giving people multiple ways to give: The importance of building follow-up experiences and non financial ways to engage. 39:24 - From scarcity to abundance mindset shift: How is GivingTuesday helping new organizations to fit into their model? 44:12 - Contact information: Learn how your organization can collaborate with GivingTuesday.