EPISODE · Jun 10, 2025 · 57 MIN
31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That
from Calligraphy Biz Corner · host Alane Gianetti
What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and entrepreneurship, Jen shares real-life insights on building a calligraphy business that’s both profitable and sustainable.We’re diving into:How Jen used relationship marketing to book her first clients and grow her brandThe power of networking, vendor connections, and in-person events for live artistsInvesting in yourself vs. DIYing your businessHow to balance motherhood and entrepreneurship without burning outEncouragement for creative business owners at every stage of the journey 🔗 Links to resources mentioned in this episode:Connect with Jen on Instagram, LinkedIn, or her websiteEducational investments that Jen recommends include:Pro Wedding Calligrapher Course - start learning with the Free MasterclassThe Craft AcademyLuxury Lettering 101Sam Jacobson's Sway Mastermind Listen to other Calligraphy Biz Corner episodes mentioned:Ep 11: Advanced Pricing StrategiesEp 19: Why Ongoing Learning is EssentialEp 27: Productivity & Time Management HacksHow to Get Involved & Make the Most of Styled ShootsSupport the show👩💻 Learn From Me:Get Hands On Support from Shaochen: Apply for Business CoachingStart Your Profitable Calligraphy Business: Join Shaochen's Free MasterclassFreebie! Download my free tech guide for the programs you need to run your business👯♀️ Keep In Touch:Follow Calligraphy Biz Corner on InstagramFollow Shaochen on InstagramVisit our website
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What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself? In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach. Whe...
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31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That
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