31- How to design for valuable customers?

Imagine you are running a hotel. Who would you rather have as a customer? High value but one-time visitor or an average customer who will keep coming back for many years? It depends, right? Lifetime Value (LTV) is a concept that can help us determine the

An episode of the d.MBA podcast, hosted by Alen Faljic, titled "31- How to design for valuable customers?" was published on July 9, 2019 and runs 9 minutes.

July 9, 2019 ·9m · d.MBA

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Summary

Imagine you are running a hotel. Who would you rather have as a customer? High value but one-time visitor or an average customer who will keep coming back for many years? It depends, right? Lifetime Value (LTV) is a concept that can help us determine the business value of our customers and with that understand: who is an ideal customer, how much they are worth to a business, and how much we can spend on acquiring a customer. In this mini d.MBA episode we cover the definition of lifetime value and its relevance for designers.

Episode Description

Imagine you are running a hotel. Who would you rather have as a customer? High value but one-time visitor or an average customer who will keep coming back for many years? It depends, right?

Lifetime Value (LTV) is a concept that can help us determine the business value of our customers and with that understand:

who is an ideal customer,
how much they are worth to a business,
and how much we can spend on acquiring a customer.

In this mini d.MBA episode we cover the definition of lifetime value and its relevance for designers.

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