31. Leverage Natural & Organic to Drive Sales

31. If you're ignoring natural and organic growth, you're ignoring the engine driving sustainable category profit. Total food may be up modestly—but natural and organic are growing exponentially and fueling the rest of the store. In this CMA webinar replay, I break down why "natural" means nothing, why organic is government-verified trust, and how clean label confusion impacts shopper behavior. We unpack Nielsen data proving that natural and organic represent a small share of total sales—but drive a disproportionate share of growth. Organic dairy growth dramatically outpaces conventional. Organic produce pulls shoppers into center store. We explore the core natural shopper—label readers who value transparency, vitality, and personalization—and why mainstream retailers are racing to win them. You'll learn how personalization, mobile research, and "beyond the four corners" storytelling shape modern retail strategy. Learn how to position your brand as a category growth partner. Then explore additional episodes to deepen your retail execution and natural growth advantage. Get instant access on the show webpage: RetailSolved.com/session31