#31 - Parker Olson, Founder of PodPitch: A Masterclass in Podcasting Strategy for Startups and PR Teams

Parker Olson on the Real ROI of Podcast GuestingParker Olson is co-founder of PodPitch, an AI-powered platform reshaping how startups and PR pros land podcast interviews. The platform has seen enormous growth and is quickly becoming the number one AI-powered tool for PR agencies.In this episode, Mauro sits down with Parker, who shares his unconventional journey and offers a masterclass in how startups can leverage podcast guesting to build trust, refine messaging, and grow their audience, even without massive budgets or big-name recognition.🎙️ We discuss:Parker’s wild entrepreneurial journey from viral Twitter pages to living in a tent for two yearsWhat makes podcasts such a powerful (and underutilised) channel for B2B and startup marketingSmart tactics for startup founders to refine their messaging through podcast interviewsThe importance of niche shows, host relationships, and content repurposing for ROIWhy podcasts can outperform traditional media for influence and conversionBest ways to leverage podcasts🎧 Tune in to learn how to podcast smarter.Chronology:Introduction and the PayPal SurpriseParker's Journey into EntrepreneurshipThe Evolution of PodpitchThe Value of PodcastingThe Influence of Podcasts on TrustNavigating the Podcast LandscapeThe Role of Niche PodcastsThe Future of Podcasting and BrandingMaximising ROI from Podcast Guest AppearancesStrategies for Startups in PodcastingThe Long-Term Value of PodcastingCorporate Podcasts: Trends and InsightsCase Studies: Success Stories in Podcast Guesting=================================================================Thanks for listening! For more, follow us on LinkedIn.Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.For more information visit: https://www.blackunicornpr.com/For even more advice, especially on PR, visit the Black Unicorn PR blog

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#31 - Parker Olson, Founder of PodPitch: A Masterclass in Podcasting Strategy for Startups and PR Teams

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