31. Pete Blackshaw on making Cincinnati the #1 startup hub in the Midwest and a top innovation center in the USA

Pete Blackshaw is the CEO of Cintrifuse, a syndicated venture fund and startup catalyst organization dedicated to making Greater Cincinnati the #1 startup hub in the Midwest and a top innovation center in the nation. In this episode we talk with Pete about his work across the globe and the opportunity for Cincinnati and cities like it across the country.Pete joined Cintrifuse from Nestlé, S.A. in Switzerland, where he was Vice President of Digital. Pete earlier served as CMO of NM Incite, a joint venture between Nielsen and McKinsey. He is the author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000” (Doubleday). Pete is a passionate entrepreneur who founded PlanetFeedback.com, one of the web’s first consumer-feedback portals, which he sold to Nielsen. He also co-founded the Word-of-Mouth Marketing Association (WOMMA) and served as Chairman of the Board of the National Council of Better Business Bureaus. In 2019, he served as an innovation juror at the Cannes Lions International Festival of Creativity. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.• Connect with Pete on LinkedIn: www.linkedin.com/in/consumergeneratedmedia/• Follow Pete on Twitter: www.twitter.com/pblackshaw• For more information on Cintrifuse, please visit: www.cintrifuse.com